The Communications, Public Relations, and Legal Affairs Directorate (CPRLAD) is pleased to present the updated branding for our CIUSSS.
Branding determines public perception of an organization, business, product or service. It is the visual representation of our positive reputation and reflects the quality of care and services we provide.
It stands for our deep connection to the community, our users, our staff and partners, our physicians and volunteers. It symbolizes who we are and trust in our organization.
It is more than just a matter of aesthetics. Our branding sets us apart from our partners in the health network and uniquely positions us on Montréal’s West Island. It plays a vital role in our recruiting, our daily activities, and our strategic partnerships.
Produced entirely by our Communications Department, this new branding sets the CIUSSS ODIM apart with a clean, modern look that focuses on the collaboration between our teams. It also revives the slogan We’re Stronger Together. The “o” forms two interlocking hands that allude to our core values of agility, respect, and partnership. These define our commitment to community well-being. A new image with clean typography and a restrained, updated colour palette.
Discover our branding with this video!
